Read on to see what our travel content marketing program is about and how our veteran travel influencers will spread the word. But what we really want to know first is, what are you looking to accomplish with your digital strategy?
Do you need more website traffic, more bookings, or more destination visitors?
Would you like to see more social activity, more guaranteed publicity, or better long-term search engine positioning?
Are you trying to lure back visitors after a natural disaster, to show them you are open for business?
We can tailor a program to meet your needs by accomplishing these travel marketing goals in a natural, transparent way. You know where stories and blog posts will appear, who is promoting your brand on social media, and when it will all play out. Your travel influencer and blog content marketing programs will be targeted to people who really travel, not just random eyeballs. We can deliver your message to the right people on sites they already trust.
Along the way, we will update a shared online spreadsheet in real time so you will have an ongoing report on where your messages are appearing. At the end, we provide a detailed report showing readership, opportunities to see, and overall CPM. We follow up with further results report months later with updates.
TRAVEL INFLUENCER CHANNELS
Combined, our 360° Network delivers content to online travel magazines, blogs, multiple social media outlets, and newsletters with one single campaign, one single agreement. Our program provides you access to key editorial decision makers to keep what you’re promoting in front of frequent travelers, with a consistent message. We knit together a network of diverse travel websites and blogs in one large visibility campaign package and take care of all the administration for you.
WHAT WE DELIVER
You don’t have to go out and find the right influencers and then negotiate with them all individually. We pull from a pool of 100+ bloggers to find the right ones for your organization’s message. Once you hire us, we take care of vetting, payments, message coordination, scheduling, logging, and reporting.
You receive a contract with a specified number of articles, blog posts, social media mentions, advertising impressions, and posted videos. We can also add podcast sponsorships, custom videos, Twitter parties, and more. There is no “maybe” or “if my editor approves it” aspect to your relationship with us. You are dealing directly with the decision makers who approve what does and does not appear online.